---
title: Get the Targeting Right
description: "Join our hosts, Blair Carey, Founder InsideCRO and David Wuensch, Founder EPOCH Sales Management Solutions, as they dig deep with today’s guest: Ryan Reisert. Ryan co-authored, “Outbound Sales, No Fluff” and leads a company, based […]"
image: https://blog.epochsalesmanagement.com/hubfs/Imported_Blog_Media/episode2guest.png
---

# Get the Targeting Right

[Previous](https://blog.epochsalesmanagement.com/podcasts/creating-a-new-business-development-culture) [Next](https://blog.epochsalesmanagement.com/podcasts/get-the-messaging-right)

Join our hosts, Blair Carey, Founder InsideCRO and David Wuensch, Founder EPOCH Sales Management Solutions, as they dig deep with today’s guest: Ryan Reisert. Ryan co-authored, “Outbound Sales, No Fluff” and leads a company, based on the concept of its name “Phone Ready Leads”. Ryan is known for saying, “The list is the strategy.”

We will explore:

● How to develop Ideal Client Profiles?

● How to build targeting lists?

● Best practices for clean data

● What is a Phone Ready Lead List?

[Listen here!](https://anchor.fm/david-wuensch/episodes/Get-the-Targeting-Right-e19s7dg)

November 6th, 2021|Categories: [Podcast](https://blog.epochsalesmanagement.com/podcasts/tag/podcast)

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