Join our hosts, Blair Carey, Founder InsideCRO, and David Wuensch, Founder EPOCH Sales Management Solutions, as they as they dig deep with today’s guest, Marylou Tyler. Marylou is the co-author of Predictable Revenue and Predictable Prospecting. She is a lead generation and sales process expert. She focuses on guiding sales professionals in building the right mix of human-to-human relationship aligned with sales process mechanization – the secret sauce to win more business – repeatably.
We will explore:
- What are the key changes in the 10 years since Predictable Revenue was published? And the last five years since Predictable Prospecting was published?
- What are the key fundamentals to Multi-Touch, Multi-Channel Targeted Sales Outreach?
- What are the biggest challenges?
- What are the keys to success?