Need a Megaphone for Your Content?

Friday Funnel Focus by EPOCH Sales Management Solutions

Need a Megaphone for Your Content?

Have you developed great content for your market, but want to see more bottom line results.  Consider adding a megaphone for your content.  Some ways to consider are:

• Public Speaking
• Podcasts
• YouTube Videos
• Webinars

Having great content is key to successful Inbound Marketing.  Going beyond written content can help your small business in multiple ways.

1. Audio/Video content helps your audience know you better
2. Some people prefer to listen or watch content versus read

However, it is important to execute well when using Audio/Video content.  There is significant competition out there.  Pick the medium that works best for you and your business.  You need your audio/video product to be professional.

We recommend that you prioritize your use of  “megaphone options”.  As a small business, it is tough to be all things to all people.  Let’s look at the pros and cons of each “megaphone option”.

Public Speaking

• Pros
• Can make in person connections
• Does not require audio/video expertise
• Cons
• Requires good speaker
• One time use

Podcasts

• Pros
• Does not require Video expertise
• Accessibility
• Can be replayed multiple times
• Cons
• Requires Audio expertise
• Requires good speaker

YouTube Videos

• Pros
• Great search potential
• Can provide visual representation
• Can be used in many ways
• Cons
• Requires Audio/Video expertise
• Requires good presenter

Webinars

• Pros
• Can interact with live audience
• Can provide visual representation
• Can be distributed in multiple ways
• Cons
• Can require audio/video expertise
• Requires good presenter
• Requires event marketing

Select a “megaphone option” that works for a sizable portion of your market and works best for your business.  Now be the best you can be.

Come join the EPOCH Sales Management Solutions HubSpot Community.

While growing Small Businesses and Building Great Sales Teams is hard, the process to do this is simple. But, simple does not mean easy. 

Want to explore the process further, schedule a free 30-minute consultation.

In the meantime, get our guide to the 3 Part Formula to a Healthy Sales Pipeline