--- title: Multi-Touch, Multi-Channel Targeted Outreach 10 Point Checklist description: "Today we want to discuss New Opportunity Processes, the most challenging of all: Reaching out to cold or cool prospects to create more new opportunities." image: https://blog.epochsalesmanagement.com/hubfs/Canva%20images/New%20Opportunity.png --- # Multi-Touch, Multi-Channel Targeted Outreach 10 Point Checklist [Previous](https://blog.epochsalesmanagement.com/fridayfunnelfocus/blog/what-to-look-for-in-your-next-salesperson?hsLang=en-us) [Next](https://blog.epochsalesmanagement.com/fridayfunnelfocus/blog/conducting-phone-screen-interview?hsLang=en-us) Friday Funnel Focus by EPOCH Sales Management Solutions **Multi-Touch, Multi-Channel Targeted Outreach 10 Point Checklist** Today we want to discuss our 4th Bucket in New Opportunity Processes. For most, this may be the most challenging New Opportunity Process of all: Reaching out to cold or cool prospects to create more new opportunities. ![New Opportunity](https://blog.epochsalesmanagement.com/hs-fs/hubfs/Canva%20images/New%20Opportunity.png?width=576&name=New%20Opportunity.png) If this is so hard, why bother?  Consider this. 1. While Inbound Leads may have an interest, many may not fit our Ideal Customer Profile. We need to confirm the need for an Inbound Lead while also confirming their fit. 2. Remember the Chet Holmes triangle where 3 % of the market is looking to buy at any time.   In addition to them, we also want to reach out to highly targeted prospects that fit the categories: We want to see how many of them we can move from “unaware they have a problem someone can solve” to “aware” to “interested” to “evaluating” so we can add them to our sales pipeline as an opportunity. We do outreach to reach those prospects that have not yet been moved by Inbound Marketing/Demand Generation efforts or not yet found what they are looking for. ![successful sales outreach](https://blog.epochsalesmanagement.com/hs-fs/hubfs/Canva%20images/successful%20sales%20outreach.png?width=576&name=successful%20sales%20outreach.png) Here is our 10 Point Checklist to develop a successful sales outreach 1. Do you have the right salesperson in the right sales role? 2. Do you have finite, focused, written, workable lists based on your Ideal Prospect Profile(s)? 3. Do you have a succinct, compelling sales story? 4. Do you have a new business development culture? 5. Do you provide guidance on how to build emails, phone call guides, voicemail script, social media touches and handling objections to build the initial toolkit/playbook? 6. Did you select and implement the right tools to support your processes, people and strategy? 7. Do you have the right metrics in place? 8. Do you review emails and social media touches? Do you role play phone calls again and again? 9. Do you optimize the tech stack for efficiency and effectiveness? 10.  Do you coach your salespeople into sales champions? An effective multi-touch, multi-channel targeted sales outreach is key to influencing prospects that may not see your content in other means. At EPOCH Sales Management Solutions, **we are committed to help you get up to speed at your desired pace and be here as you grow with the platform**. We are building an online community at EPOCH Sales Management Solutions for our HubSpot customers.  **Come join the EPOCH Sales Management Solutions HubSpot Community.** [*While growing Small Businesses and Building Great Sales Teams is hard, **the process to do this is simple. But, simple does not mean easy. *](https://meetings.hubspot.com/david631/30-minute-discovery-session-with-david) [*Want to explore the process further**, *](https://meetings.hubspot.com/david631/30-minute-discovery-session-with-david)[*schedule a free 30-minute consultation*](https://meetings.hubspot.com/david631/30-minute-discovery-session-with-david)*.* In the meantime, get our guide to the 3 Part Formula to a Healthy Sales Pipeline   [![Download Guide](https://no-cache.hubspot.com/cta/default/4030005/b12f2743-fc28-4bdc-80db-f8777a944e11.png)](https://cta-redirect.hubspot.com/cta/redirect/4030005/b12f2743-fc28-4bdc-80db-f8777a944e11) September 9th, 2022|Categories: [Sales](https://blog.epochsalesmanagement.com/fridayfunnelfocus/blog/tag/sales) |[sales management](https://blog.epochsalesmanagement.com/fridayfunnelfocus/blog/tag/sales-management) |[coaching](https://blog.epochsalesmanagement.com/fridayfunnelfocus/blog/tag/coaching) #### Share This Story, Choose Your Platform! 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